Fashion-Forward Redesign: The project aimed to give an Italian lingerie shop's website a stylish makeover, focusing on modern, fashion design to enhance its aesthetics.
User-Centric Approach: While making the website look stylish, the project made sure it stayed easy to use and understand, so customers could easily find and buy lingerie with a better experience.
#redesign #shop #website #lingerie #e-comerce
April (3 weeks)
UI/UX designer
Attract a larger client base and inspire people with their products and emphasize their individuality among competitors.
• An overloaded interface with a large number of details.
• Lack of harmony in fonts and colors.
• Unable to change currency.
I created a User Persona by using the research findings.
To organize and structure content, I created Information Architecture. It helps to improve the overall user experience and make the website more user-friendly
Using insights, I develop wireframes to create visual representations of the layout and structure of the website.
As a web designer for a women's lingerie store, I chose to use Gill Sans Nova font and pastel colors, including a soft gray and soft brown.
Gill Sans Nova is a modern and elegant font with clean and proportional shapes. It is perfect for creating a refined and stylish image for a women's lingerie store.
Soft gray and soft brown are pastel colors that create a soft and feminine palette. These colors are visually associated with delicacy, elegance, and sophistication, which perfectly aligns with the context of women's lingerie.
